Let LAVA Flow !

Brooche made by Jennie Merritt 2015

Brooche made by Jennie Merritt 2015

Yes, it is hard to believe, but we are now into our third year at  LAVA.

The Gallery and Studio have had nothing but support from the day we opened, from the public and artists alike. My vision was not a cloudy one.

Bunbury and the South West of Western Australia have been amazing with their support and there is nothing better than meeting new people every day and sharing in my passion for glass 🙂

On a business level, as to be expected there would always be things that would need adjusting as you go.

We utilised every form of advertising we could that was suitable and believe I now know where my advertising dollar is best spent. Naturally it was the last part of the plan.LAVA LOGO.jpg BELLEN Website

Our primary goal with the comprehensive marketing strategy was to build the LAVA brand and we believe this is well on its way. Despite the current economic environment and having an extremely niche market in a rural town, the business grows and we am feeling very positive for the future.

We all need something new and alive in our lives and that is what LAVA does, provides the colour, energy and inspiration to travel through our life.

So, why do we feel so positive? Well, apart from still feeling focused and energised there are of course as many factors and reasons  as there are facets to LAVA. These include:

  1. Consistent growth in sales
  2. Regular return customers
  3. Destination shoppers from Perth and nearby areas
  4. Interstate tourists who have heard of ‘LAVA’
  5. Internet sales
  6. Growth in classes, workshops & courses
  7. Growth in commissions
  8. Need to employ more staff to assist
  9. Confidence and pride of local community

These were all goals that are on the five year plan and we are delighted that LAVA has achieved this in the first two years.

The LAVA Gallery now boasts forty artists work exhibited regularly. Every artist is as different and as diverse as the possibilities of glass.

LAVA GALLERY

So that’s the update, my next blog will be on one of the varied techniques in art glass!

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