Let LAVA Flow !

Brooche made by Jennie Merritt 2015

Brooche made by Jennie Merritt 2015

Yes, it is hard to believe, but we are now into our third year at  LAVA.

The Gallery and Studio have had nothing but support from the day we opened, from the public and artists alike. My vision was not a cloudy one.

Bunbury and the South West of Western Australia have been amazing with their support and there is nothing better than meeting new people every day and sharing in my passion for glass 🙂

On a business level, as to be expected there would always be things that would need adjusting as you go.

We utilised every form of advertising we could that was suitable and believe I now know where my advertising dollar is best spent. Naturally it was the last part of the plan.LAVA LOGO.jpg BELLEN Website

Our primary goal with the comprehensive marketing strategy was to build the LAVA brand and we believe this is well on its way. Despite the current economic environment and having an extremely niche market in a rural town, the business grows and we am feeling very positive for the future.

We all need something new and alive in our lives and that is what LAVA does, provides the colour, energy and inspiration to travel through our life.

So, why do we feel so positive? Well, apart from still feeling focused and energised there are of course as many factors and reasons  as there are facets to LAVA. These include:

  1. Consistent growth in sales
  2. Regular return customers
  3. Destination shoppers from Perth and nearby areas
  4. Interstate tourists who have heard of ‘LAVA’
  5. Internet sales
  6. Growth in classes, workshops & courses
  7. Growth in commissions
  8. Need to employ more staff to assist
  9. Confidence and pride of local community

These were all goals that are on the five year plan and we are delighted that LAVA has achieved this in the first two years.

The LAVA Gallery now boasts forty artists work exhibited regularly. Every artist is as different and as diverse as the possibilities of glass.

LAVA GALLERY

So that’s the update, my next blog will be on one of the varied techniques in art glass!

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Post Exhibition Synopsis

It was really lovely to share with the local community artworks made by people who had learnt some format of Art Glass from the LAVA Studio.

Holding the opening during the day was a huge success and something that I would certainly do again.

Live music added to the atmosphere and the vibe was a curious one.

We demonstrated a raking technique and it re enforced why I love glass. The gasps from the viewers so rewarding and grounding. Small things we tend to forget when we become engrossed with what we do. Like how exciting it was the first time we experience things, the reason why we do them.

The Gallery was busy all day and as I looked around at the crowed and saw the smiling engaging and interested faces of people I knew that people were enjoying the glass. Strangers chatted and shared glass experiences, sales were made and the local area had a vibe. Yes, I was a happy LAVA Lady.

Exhibitions of any kind are daunting, putting yourself out there for critique, so I was very proud of the locals who exhibited. No ones work was out of place.

So ,Yes, we are planning our next exhibition. A solo exhibition…….

Stay tuned!Image

Post Exhibition Retrospective

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Well, the LAVA ‘Our Backyard’ exhibition is now closed.

As Exhibitions go it was a wonderful success. Art was sold; the public were treated with a selection of theme based artwork and educated to many aspects of the Art Glass world that they did not know existed.

Lives were brightened with the beauty of glass! Mine included!

Post exhibition I reflected……Art Exhibitions….. What are they really? An opportunity to showcase your interpretations and your passions expressed through your artistic medium?

Perhaps, it is merely the forum or stage that we choose to ‘come out’ as an Artist and publicly expose ourselves for either acceptance, and be prepared for critic.

The more I thought of it I came to the following conclusion.

My belief is there are simply two parts to being an artist and the desire to exhibit.

The first is not only the desire to express yourself through your chosen medium but to have the conviction to put your name to your art. It is the bravest thing an artist can do. Own your soul, and put it out there for approval or critic. Group exhibitions always a wonderful way it introduce yourself.

I would be naive to ignore reality; the second is of course that exhibiting artists would like to sell their work.  There is no bigger compliment than a person connecting with artwork and wanting to buy it.

It is a huge step to exhibit and it comes down to one thing, confidence! It is part of an artist’s personal journey and can be quite daunting and liberating all at the same time.

I would like to thank the Artists who exhibited. Your artwork was marveled at and I enjoyed sharing your stories with the public and my life is richer for it.

Now to start and plan the nest exhibition ‘A LAVA Christmas’

Brenda